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Radio Reaches Seven Out of Ten Drug Purchasers Every Day
Radio’s Weekday Reach Among Adults 18+ Who…
| Shopped at any drug store 10 or more times, last 4 weeks: | 70.3% |
| Shopped at any drug store, last three months: | 68.2% |
| Used cold/allergy/sinus remedies (non-prescription), last 12 months: | 68.8% |
| Used non-prescription diet control products: | 66.9% |
| Used non-prescription headache remedies and pain relievers: | 68.4% |
| Used non-prescription indigestion/upset stomach remedies: | 67.8% |
| Used non-prescription sore throat products: | 69.4% |
| Used non-prescription vitamin/mineral medications: | 68.0% |
| Bought non-prescription drug products, last 12 months | 69.1% |
Source: Simmons, 1994