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© Strauss Radio Strategies, Inc.
Public Service Announcements (PSAs): SRS has extensive background and experience in producing and distributing public service annoucements. SRS can write and edit a script, record the script, edit the tape, and produce a final mixed cut of a PSA using state of the art digital audio equipment. SRS can also secure the on air talent to record any script for a PSA. Through an agreement with the ABC Radio Network, SRS can deliver, via satellite, the PSA to more than 3,200 ABC radio stations throughout the United States. The relationship with ABC allows SRS to feed the audio material directly to the radio stations on the same satellite they normally receive all of their news programming on and at the same time as a regular news feed. This gives SRS a huge competitive advantage over other satellite distribution methods that simply put the audio up on a generic satellite that stations may or may not actually have access to. SRS can also create audio cassette tapes, compact discs, or reel to reel tapes of the PSAs and distribute them to selected markets throughout the country. SRS will coordinate producing, duplicating, and labeling the tapes or discs with laser printed labels. SRS will also package the tapes, affix postage, and attach mailing labels for distribution to the targeted radio stations throughout the country. SRS will utilize its extensive database of radio stations to produce the mailing labels. SRS can target specific markets, as well as specific audiences within markets. SRS can sort stations by various audience demographics such as gender, race, ethnicity, station format, and age. |
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