Clean Energy Radio Tour– June, 2010 Strauss Media Strategies, Inc. developed a five-and-a-half hour radio tour on behalf of the Environmental Defense Fund and Sanderson Strategies to discuss the importance of the United States taking a leading role in clean energy investment, and to promote an enhanced understanding of the connection between a healthy planet and the health of its inhabitants.
Strauss Media Strategies booked a total of thirty-three interviews for former NHL and Olympic hockey star Mike Richter, who is a founding partner in Environmental Capital Partners LLC. Four interviews were conducted with nationally syndicated talk shows, and twenty-nine interviews were conducted on local radio stations.
All told, the interviews reached over 630 radio outlets and were heard by at least 815,200 people (based on the most recent data from Arbitron). The interviews garnered a total of 355 airtime minutes and an ad equivalency value of $129,575. In other words, this project reached more than eight hundred and fifteen thousand listeners and was valued at almost one hundred and thirty thousand dollars.
Fmr. Director, Federal Emergency Management Agency
"The work Strauss Media Strategies did in support of our Arson Prevention Initiative has made a tremendous difference and we could not have reached nearly as many people in our grassroots campaign without your help. Even on your busiest days, you were always there to help us with strategic use of radio."