Environmental Defense Fund Print E-mail

WORKING ON ISSUE ADVOCACY edf-primary-logo

Clean Energy Radio Tour – June, 2010
Strauss Media Strategies, Inc. developed a five-and-a-half hour radio tour on behalf of the Environmental Defense Fund and Sanderson Strategies to discuss the importance of the United States taking a leading role in clean energy investment, and to promote an enhanced understanding of the connection between a healthy planet and the health of its inhabitants.

 

Strauss Media Strategies booked a total of thirty-three interviews for former NHL and Olympic hockey star Mike Richter, who is a founding partner in Environmental Capital Partners LLC. Four interviews were conducted with nationally syndicated talk shows, and twenty-nine interviews were conducted on local radio stations. 

 

Mike Richter LIVE on KMOX-AM

 



All told, the interviews reached over 630 radio outlets and were heard by at least 815,200 people (based on the most recent data from Arbitron). The interviews garnered a total of 355 airtime minutes and an ad equivalency value of $129,575. In other words, this project reached more than eight hundred and fifteen thousand listeners and was valued at almost one hundred and thirty thousand dollars.



Mike Richter LIVE on WPEN-AM




 

Strauss Media Strategies, Inc.
National Press Building
529 14th Street, NW, Suite 1163
Washington, DC 20045
[P] (202) 638-0200
[F] (202) 638-0400
[E] info@straussmedia.com
NYC Office Address »
LA Office Address »

Gregory Minchak

Manager, Media Relations, National Leagues of Cities
"At our national conference each year, Strauss Media helps us to cast a wider communications net in delivering our messages. They have a hands on approach, working with our membership and staff to find appropriate outlets to provide us the greatest impact possible. They do an excellent job!"
What Other People are Saying about Strauss Media >>