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Clinton Global Initiative |
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Working With Non-Profit Organizations
Clinton Global Initiative in New York City - September, 2011
The Clinton Global Initiative (CGI) held its seventh annual meeting in New York, New York on Tuesday September 20, 2011 through Thursday, September 22, 2011. The Clinton Global Initiative Annual Meeting, hosted by President Bill Clinton, brings together the world’s most distinguished leaders from government, business, and civil society to examine today’s most pressing global challenges and transforms that awareness into tangible action. This year's commitment focused on action in the areas of education, economic empowerment, global health, energy, and the environment.
Strauss Radio Strategies, Inc. set up a total of 54 radio interviews on-site at the conference. Interviews were done with Secretary Madeleine Albright, comedia and activist Fran Drescher, US Surgeon General Dr. Regina Benjamin, CGI philanthopist and Paychex Founder Tom Galisano, Activist Rev. Jesse Jackson, Haitian President Michael Martelli, Save the Children President and CEO Carolyn Miles, CA Lt. Governor Gavin Newsom, and a number of other former heads of state, cabinet members, corporate pioneers, activists, and leaders from throughout the world.
Interview coverage reached 17 national news networks, nine international news networks, four nationally syndicated talk shows, two statewide radio networks, one regional network, and 21 local radio stations for a total of 16,451 radio station hits. The interviews were heard by a total of 33,735,900 people nationwide (based on the most recent data from Arbitron).
The interviews garnered a total of 540 airtime minutes and an ad equivalency value of $714,960. In other words, our radio efforts reached well over 33 million people and the value of this project was over seven hundred thousand dollars.
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