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Working With Non-Profit OrganizationsClinton Global Initiative

Clinton Global Initiative in New York City - September, 2012
The Clinton Global Initiative (CGI) held its eight annual meeting in New York, New York on Sunday, September 23, 2012 through Tuesday, September 25, 2012. The Clinton Global Initiative Annual Meeting, hosted by President Bill Clinton, brings together the world’s most distinguished leaders from government, business, and civil society to examine today’s most pressing global challenges and transforms that awareness into tangible action. This year's commitment focused on action in the areas of education, economic empowerment, global health, energy, and the environment.

 

With this 2012 meeting, Strauss Media Strategies, Inc. is proud to have been hired to work on its eigth consecutive CGI annual meeting. Strauss Media set up a total of 59 radio interviews on-site at the conference. Interviews were done with General Wesley Clark, singer and activist will.i.am, EarthEcho CEO Phillipe Cousteau, activist Reverand Jesse Jackson, model and activist Petra Nemcova, Save the Children President and CEO Carolyn Miles, Charity Navigator CEO Ken Berger, Women's Campaign Internationl President Marjorie Margolies, and a number of other former heads of state, cabinet members, corporate pioneers, activists, and leaders from throughout the world.



Interview coverage reached 16 national news networks, seven international news networks, two nationally syndicated talk shows, three satellite interviews, ten regional networks, and 21 local radio stations for a total of 19,660 radio station hits. The interviews were heard by a total of 40,187,700 people nationwide (based on the most recent data from Arbitron).




The interviews garnered a total of 590 airtime minutes and an ad equivalency value of $681,450. In other words, our radio efforts reached over 40 million people and the value of this project was nearly seven hundred thousand dollars.


 

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Carrie Engel

Communications Coordinator, National Geographic Society
"I just got back from a meeting with our vice president of sales for National Geographic Society books and he let us know that a Barnes & Noble in Salt Lake City recently purchased 201 copies of Life in Color to sell in their stores. He specifically cited the radio tour for what caused this increase in sales so I wanted to let you know what a great job your team at Strauss Media Strategies did and how much we appreciate the help from your team. A purchase like that in a time when books are dying (especially during the holiday season when they are overrun with gift books) is amazing!"
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