Working With Non-Profit Organizations
Clinton Global Initiative, New York City - September, 2015
The Clinton Global Initiative (CGI) held its 11th annual meeting in New York, New York on Saturday September 26, 2015 through Wednesday, September 29, 2015. The Clinton Global Initiative annual meeting brings together the world’s most distinguished leaders from government, business, and civil society to examine today's most pressing global challenges and transform that awareness into tangible action. The 2015 CGI focused on a single theme: “The Future of Impact.”
In coordination with the Clinton Global Initiative, Strauss Media Strategies set up a total of 45 radio interviews with 28 different spokespeople in attendance at the conference.
Interviews were done with Secretary Donna Shalala, President of CGI; Bob Harrison, CEO of CGI; General Wesley Clark; Ted Danson, Actor; Billy Shore, CEO of Share our Strength; and Mike Wege, CAO of Hershey; along with a number of other commitment makers, former heads of state, corporate leaders, activists, and leaders from around the world. Some of the noteworthy radio outlets that conducted interviews include CBS Radio Network, FOX News Radio, The Thom Hartmann Show, Morning Briefing with Tim Farley (SiriusXM P.O.T.U.S Channel) American Urban Radio Network, and WNYC-FM in New York City.
The outreach included fifteen interviews with national news networks, four interviews with international news networks, three interviews with a national urban news network, two interviews with a nationally syndicated talk show, three interviews with a satellite radio network, five interviews with statewide news networks, one interview with a national business network and 12 interviews with local radio stations for a total of 14,359 radio station hits throughout the United States. The interviews were heard by a total of 24,624,500 people (based on the latest data from Nielsen Audio).
If one were to pay for equivalent advertising time, which amounted to a total of 450 airtime minutes, at the average 60-second spot rate of $1,570 for these outlets, it would have cost a total of $706,500. In other words, our radio efforts reached over twenty four million people and the value of this project was seven hundred six thousand dollars.