Working With Non-Profit Organizations
Clinton Global Initiative, New York City - September, 2014
The Clinton Global Initiative (CGI) held its tenth annual meeting in New York, New York on Sunday, September 21, 2014 through Wednesday, September 24, 2014. The Clinton Global Initiative annual meeting brings together the world’s most distinguished leaders from government, business, and civil society to examine today's most pressing global challenges and transform that awareness into tangible action. The 2014 CGI focused on a single theme: “Reimagining Impact.”
In coordination with the Clinton Global Initiative, Strauss Media Strategies set up a total of 66 radio interviews with 32 different spokespeople in attendance at the conference.
Interviews were done with Secretary Donna Shalala, Secretary Rodney Slater, Jesse Jackson, Mayor Michael Nutter of Philadelphia, Mayor Eric Garcetti of Los Angeles, Mayor Mitch Landrieu of New Orleans, and Mayor Phillip Levine of Miami Beach, along with a number of other commitment makers, former heads of state, corporate leaders, activists, and leaders from around the world. Some of the noteworthy radio outlets that conducted interviews include CBS Radio Network, Fox Radio Network, The Thom Hartmann Show, Morning Briefing with Tim Farley (SiriusXM P.O.T.U.S Channel) and American Urban Radio Network.
The interviews included 24 interviews on national news networks, one regional network interview, two nationally syndicated talk show interviews, five satellite radio network interviews, twelve state network interviews, and 22 local radio stations for a total of 15,625 radio station hits throughout the United States. The interviews were heard by a total of 30,796,400 people (based on the latest data from Nielsen Audio).
If one were to pay for equivalent advertising time, which amounted to a total of 660 airtime minutes, at the average 60-second spot rate of $974 for these outlets, it would have cost a total of $642,840. In other words, our radio efforts reached over thirty million people and the value of this project was nearly six hundred forty two thousand dollars.