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About Us |
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Strauss Radio Strategies Knows Radio Collectively, our team brings more than 117 years of radio experience and judgment to our clients, helping tap into the 25 million listeners the medium has added in the past 10 years.
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Celebrating our 15th year of excellence in 2010 and 117 years of cumulative staff experience, Strauss Radio Strategies, Inc. is the nation's leading communications, public relations, consulting and strategy firm specializing in radio. We provide high-level comprehensive radio services to public relations firms, political campaigns, non-profit groups, corporations of all sizes, government agencies, and other organizations around the country.
Strauss Radio Strategies prides itself in creating and implementing radio programs and services that conform to the specific projects of our clients. During more than a decade of service, we have worked closely with radio at all levels, from national networks and top rated major market stations, to targeted stations in small towns and rural areas across the country.
Our years of experience, coupled with the insider knowledge of our staff, makes Strauss Radio Strategies your best choice to help realize the full potential, power and influence of radio.
Our Expertise
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SRS has extensive experience and long-standing personal relationships with all of the national radio networks. We work on a regular basis with the ABC Radio Network, American Urban Radio Network, CBS Radio Network, CNN Radio, AP Radio, Fox News Radio, National Public Radio, Metro Networks, Voice of America, and the Westwood One Radio Network.
We also have developed distribution partnerships with ABC Radio Network, CNN Radio, Radio America, the USA Radio Network, the Business Talk Radio Network, and American Urban Radio Network.
In addition we have experience and knowledge in working with such specialty networks as Bloomberg Business Radio, Marketwatch Radio, Wall Street Journal Radio Network, Public Radio International, Talk Radio News Service, and scores of individual state and regional networks and syndicated programs.
We understand the needs and intricacies of network radio and apply that knowledge to achieve the goals of our clients.
SRS enjoys an excellent relationship with satellite radio. Virtually since their inception we have worked with both XM Satellite Radio and Sirius Satellite Radio, and those relationships have now carried over to the merged Sirius XM Radio. We have worked particularly closely with the “XM Potus” Channel, the “Joe Madison Show”, the “Al Sharpton Show”, and “Oprah and Friends Radio”.
One of SRS' greatest strengths is its relationship with the talk radio community. We have many long standing and personal relationships with talk radio show hosts and producers at the nationally syndicated, statewide, and local level. We have worked with such national shows as Westwood One’s “The Jim Bohannon Show”, NPR’s “Talk of the Nation” and “The Diane Rehm Show”, Air America’s “The Tom Hartman Program”, American Urban Radio Network’s “The Bev Smith Show”, the “Ed Schultz Show”, Doug Stephan’s “Good Day”, as well as many other nationally syndicated programs.
News and news talk radio stations rank near, or at, the top of the ratings in many cities and regions of the country. SRS has a long standing relationship with key reporters, producers, and other contacts at the most influential news radio stations on the country, and we have worked with news stations in all of the nation’s 200-plus radio markets. We have close ties with such well established stations as WINS-AM and WCBS-AM in New York, WBBM-AM in Chicago, WTOP-FM in Washington, KABC-AM and KFWB-AM in Los Angeles, KGO-AM in San Francisco, KTRH-AM in Houston, and other stations throughout the country.
Music radio can also be an excellent format for radio outreach efforts for certain types of campaigns, and SRS has worked with producers and show hosts of music radio stations for many years. These formats include Rock, Classic Rock, Contemporary Hits Radio, Adult Contemporary, Urban, Jazz, and Alternative. Although music is the mainstay of these formats, many of them also feature news and interview segments, especially during often highly rated drive time shows. Our experienced staff, many of them with a background in radio, understands the needs and particulars of music radio, and how to get results in approaching such programs.
SRS has worked extensively with talk networks, news directors, and talk show hosts in the African-American and Spanish language radio community. Additionally, SRS has worked with stations, shows, and hosts involving the senior citizen, religion, health/nutrition/food news, and travel/leisure community.
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